…in other words:

Make it look pretty and fun to use

Because, when your website or application is fun to use, they’ll use it again and again. This will create habits and hopefully enriches peoples lives and thus ads a little happiness… Wouldn’t that be the best thing about working with online media?

Getting rid of these unnecessary complex websites that torment their users and install some bliss in stead.

Design of the conversation

“Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.”

Donald A. Norman “The Design of Everyday Things”

Enchanting design

“Want to change the world? Upset the status quo? This takes more than run-of-the-mill relationships. You need to make people dream the same dream that you do.”

Guy Kawasaki “Enchantment: The Art of Changing Hearts, Minds, and Actions”