…in other words:

Make it look pretty and fun to use

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Design of the conversation

“Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.”

Donald A. Norman “The Design of Everyday Things”

Enchanting design

“Want to change the world? Upset the status quo? This takes more than run-of-the-mill relationships. You need to make people dream the same dream that you do.”

Guy Kawasaki “Enchantment: The Art of Changing Hearts, Minds, and Actions”